A survey by Dialego amongst 1,000 German consumers in November 2008 and November 2009

Despite an all-time high in government debt and a prediction of increasing unemployment figures, most Germans look quite optimistically to the year 2010. Nearly half of the consumers (47 percent) think that their financial situation will stay the same in 2010. A quarter (24 percent) even believes that it will improve. However, more than one quarter of the interviewees (29 percent) expect their financial situation to deteriorate. The younger respondents under 50 appear to be the most optimistic regarding their financial situation for 2010.

A survey by Dialego amongst 1,000 German consumers in October 2009

Bars – especially chocolate bars – are mostly eaten in the evening in front of the TV (chocolate 45 percent, cereal 15 percent, energy 10 percent).  It is notable that at work the consumption of cereal bars (31 percent) and energy bars (19 percent) is far higher than in front of the TV. While hiking and exercising, the consumption of energy bars (53 percent) is higher than the consumption of chocolate bars ( 19 percent). Many consumers carry a bar with them in their hand bag, sports bag or in the glove box of their car.