A survey by Dialego in June 2010 among 1,000 consumers in Germany

The booking of trips with discount shops have nearly doubled in the course of the last two years  (2008 – 3 percent, 2010 - 5 percent). 5 out of 100 interviewees have by now already been on such a vacation. A quite remarkable number showing that many tour operators are fighting for their share in the market of this branch.

Furthermore, consumers who have already been on such a trip are exceedingly satisfied with the services. In nearly all cases, such as board, travel service or sanitation at the hotel etc., customer satisfaction reaches maximum values.

A survey by Dialego amongst 1,000 German consumers in May 2010

There is a huge interest in educational formats. The top 3 are: News (98 percent), scientific shows (94 percent) and nature documentaries. All of the eight formats mentioned are favoured by at least two thirds of the viewers (68 percent).

Viewer rates show that news (89 percent) and scientific shows (52 percent) are watched regularly (daily to weekly). Political shows (43 percent watch them regularly) rank second. When it comes to cultural documentaries, viewer rates constitute a mere 40 percent. Political round table talks lie far behind (30 percent).